The Industrial Internet, as an outcome of the deep integration between new-generation information technology and the industrial economy, serves as critical infrastructure for driving digital and intelligent transformation in industries. It is also a core engine of the Fourth Industrial Revolution. By comprehensively connecting humans, machines, objects, and systems, it establishes a new manufacturing and service ecosystem that spans the entire industrial chain and value network.

We have been invited to participate in the bidding for the brand redesign of the Shanghai Industrial Internet Center. Through in-depth analysis of its strategic positioning and user needs, we distilled the core concept of “3+I+N” and integrated it into a unified visual symbol. This logo draws inspiration from the multiplicative effect of three “INs,” symbolizing integration and chemical reaction. It conveys the multiplier effect and geometric growth brought about by the Industrial Internet, powerfully reflecting the brand vision of “Deep Integration, Total Connectivity, and Unlimited Potential.”