On December 12, the "SAIC Audi Driving Experience Gala" officially commenced in Chongzuo, Guangxi. This immersive journey, centered around natural exploration, cultural immersion, and premium driving dynamics, not only inherits the spiritual essence of Audi's globally renowned driving IP—the Audi Driving Experience—but also vividly interprets the brand proposition of "Youth, Technology, and Luxury" through innovative localized upgrades, offering driving enthusiasts an exclusive cultural feast.

As Audi's world-famous premier brand and product experience platform, the Audi Driving Experience has, since its inception in 1981, focused on professional driving training and scenario-based experiences to convey the brand spirit of "Vorsprung durch Technik" (Advancement through Technology). From professional track courses at the Nürburgring in Germany and panoramic road trips in the Alps to extreme ice and snow test drives in the Arctic Circle, this IP has consistently challenged users with diverse scenarios, allowing a global audience to experience the performance heritage and technological appeal of Audi models. Today, by localizing this classic IP to create the "SAIC Audi Driving Experience Gala," SAIC Audi not only continues the globally unified professional standards but also deeply combines them with China's regional characteristics, delivering a more targeted premium driving experience for domestic users.