In the business card design, the visual elements of the logo are carried over, employing a clean and minimalist layout paired with professional and textured material techniques—such as a matte base with UV glossy accents—to enhance visual hierarchy. The back of the card subtly incorporates an abstract texture inspired by a camera aperture, further emphasizing the industry identity. This ensures a cohesive, unified, and elegant overall image, conveying Hengshi Tiandi’s professional and creative brand character.
Hengshi
Logo & business card design for Hengshi
a self-media company specializing in photography and videography production
Hengshi Tiandi is a self-media company specializing in photography and videography production. They commissioned me to design a logo that instantly communicates their industry attributes.
Based on the initials "H" and "S" of "hengshi," I incorporated gestures mimicking camera framing or two-handed filming, aiming to convey a professional identity centered around video production while expressing the brand philosophy of "Focus on Vision, Capture the World." The overall design is concise, powerful, and immersive, reflecting the modernity of the industry while enhancing the brand’s recognizability and memorability.
Diverse materials, exquisite craftsmanship.
Let’s get started
Come and partner with layerdesign to optimize costs, enhance efficiency, and accelerate the execution of your business plans. Contact us now—we look forward to co-creating the future with you!