Fascino

Bring spiritual satisfaction and pleasure to every bite

Derived from Italian, means "charm" and "beauty," and aims to provide customers with both delicious food and spiritual satisfaction.

Fascino is a premium baking brand based in Shanghai that carefully selects high-end ingredients to infuse exquisite European flavours into their bread, Western snacks, drinks, and cuisine. The brand name, derived from Italian, means "charm" and "beauty," and aims to provide customers with both delicious food and spiritual satisfaction.

To highlight the brand's unique characteristics as it expands its business, We was invited to undertake a comprehensive visual upgrade for Fascino. The creative team addressed the limited pattern association of the current brand logo and designed a flexible and adaptable pattern design system. They also reformulated the brand colour and auxiliary graphic systems to strengthen the Italian style and modern fashion brand tonality, resulting in a more advanced and exquisite overall brand vision.

In 2022, the “Saying yes pays off!” campaign won gold in the “Content Campaign B2C” category at the BCM Award event.

Our performance

During production, we created material for a six-week campaign period plus follow-up campaigns depending on the initial campaign’s success. Both online and offline channels were used to generate maximum attention for the awareness campaign.

Spoiler: just like our past campaigns, “Those who register stand to win” led to a sustained increase in awareness among the target groups regarding the relevance of registering. We recorded more than 235 million ad impressions and over half a million landing page clicks for our customer.

This might also interest you

Let’s get started

Come and partner with layerdesign to optimize costs, enhance efficiency, and accelerate the execution of your business plans. Contact us now—we look forward to co-creating the future with you!